Healthy Entrepreneurs provides basic health there where no one else will go.

Our trained health workers sell health care products and educate their customers from their own mini-pharmacies. Thanks to the efforts of these passionate entrepreneurs, isolated villages transform into strong, healthy, well-informed communities.


countries active: Uganda, Tanzania, Kenya, Burundi and Burkina Faso

people reached in rural areas

Healthy Entrepreneurs in 120 seconds







The Healthy Entrepreneurs Model

Transforming isolated villages into strong communities, sometimes it can be so simple.

1: Men and women are trained as  community health entrepreneurs. We teach them about health & business, the product basket and how to best educate and advise their customers.

2: Each entrepreneur receives a starter kit with health products and a smartphone to provide health education and consultations to their local community and to manage their business. Entrepreneurs invest $40 in advance and pay back the products purchased on credit within a year.

3: Affordable, reliable health products and education become available, promoting strong, healthy, sustainable communities.












Distribution chain

Healthy Entrepreneurs manages a fully integrated end-to-end supply chain. We buy reliable products at an affordable price and deliver them directly to the entrepreneurs on site.











Healthy Entrepreneurs’ innovative, sustainable and honest approach is unique in the world of development work. More than 15.000 entrepreneurs reach more than 18 million men, women and children every year!

Not only does our model improve basic health and well-being, it stimulates self-reliance through knowledge and education and access to basic health products. Moreover, it contributes to market efficiencies and creates job opportunities.

Read about 2022 - a year of success (PDF) >>

Our effort is in line with several Sustainable Development Goals such as health and well-being, gender equality, clean water and sanitation supply, and ending poverty. The impact and potential of the business model is supported by scientific research by the Erasmus University Rotterdam.

The Erasmus university conducted research on the impact of Healthy Entrepreneurs in the Kibaale district in Uganda

Some outcomes of the research

  • Healthy Entrepreneurs tend to be more motivated, and spend more time (+20%) on their job
  • 52% increase of knowledge of modern contraceptives and a 46% increase of knowledge of HIV
  • 52% increase of use of modern contraceptives
  • 35% more use of improved water sources
  • An increased availability of essential health products, with 60%

Other research shows that improved availability of basic health commodities results in a 17-25% reduction in overall market prices

Circles of change

Via ‘circles of change’ our entrepreneurs bring structural change to their own communities. As the network of entrepreneurs grows, behavioural and cultural change regarding health and well-being occurs within the isolated villages.

Charlie (41)


"I'm very happy to be a Healthy Entrepreneur. Now I can help my community with products they value and make a living for myself”

Neema (22)

Young Mother

"Before, I had to walk 14 kilometres to get medication for myself and my children. When I arrived there, often there were no medicines available"

Joost (48)

Founder HE

"Access to basic health care in remote areas is the key to both development and empowerment"